Wednesday, August 27, 2008

Progressive is... well... PROGRESSIVE

I have to say that I'm impressed with what Progressive is doing with their customer education. For example, check out this Understanding Insurance blog post:

http://www.progressive.com/understanding-insurance/whose-car-should-your-kids-drive.aspx

I'll admit it. I've subscribed to the feed with my Google Reader, and they've made it easy to share, blog and subscribe by including all the necessary button links (scroll down to the "Should You Update Your Policy?" section of the article to see what I'm talking about).

They even have a "channel guide" that lists all RSS feeds available for the Progressive Newsroom, ProgressiveResponds.com, blogs and more.

http://www.progressive.com/channel-guide.aspx

Monday, August 25, 2008

Day 2 Data Dump

It's been 2 weeks since I attended this workshop, so I should probably do my "data dump" from day 2!

As I stated earlier, I saved about 35 web links during the 2nd day of the workshop, so the speed of the information being thrown at us wasn't any slower than the first day.

We had an interesting discussion about Creative Commons Licenses, which has to do with copyright for all kinds of things such as images. For example, if you look at the image I posted earlier called "Social Media Landscape", you'll notice the Creative Commons License in the lower left corner of the image, indicating "Some Rights Reserved" and an "Attribution-NonCommercial-ShareAlike" license, meaning that anyone is free to share, copy, distribute and transmit the work as long as they attribute it to the author, don't use it for commercial purposes, and share it only under the same license. We discussed whether the eLearning Guild's use of the image in the workshop would be considered "commercial" because they are making money on the workshop. Through further exploration of the Creative Commons website, we discovered that Commercial seems to be interpreted to mean selling the image, which the Guild clearly wasn't doing. With the availability of so many images on Flickr and their use of Creative Commons Licenses, it's certainly worth learning more about this if we wish to use images found on that site and others.

At one point during the workshop, the instructors made PC to PC phone calls via Skype (blocked at AmFam) to Eric Hunter, an e-learning designer at Ebay, and Brandon Carson, the Chief Instructional Designer at Sun Microsystems. They told us a bit about what they do and allowed us to ask them questions. What was fascinating was that they were at their desks at work and we were able to talk to them live on the "phone" which could be put through the PC speakers because Skype is a VOIP program that's installed on a PC. This is something that could be very useful if AmFam would open up the use of the site rather than blocking it.

When we got to the topic of Wikis, I found this image to be very powerful. (Click the image to see a larger version.)



It explains with a simple image something I've never quite been able to explain in words, and that is that online collaboration is much simpler using a Wiki than it is using email. With a Wiki, everyone is writing and editing the same document, there is a revision history, the ability to track changes, and the ability to have an online discussion without changing the content of the document. For creating Wikis, we talked only very briefly about pbwiki (online) and MediaWiki (downloadable - same platform used by Wikipedia). With most Wikis, there is a learning curve because the writing and editing have to follow a syntax that's kind of learning the basics of HTML, however there are Wiki applications out there that utilize a more WYSIWYG interface, so I'll be on the lookout for one of them. The one we use at AmFam (JSPWiki) is painful to use, and I/S doesn't really want us using it.

In my earlier summary post for day 1 of the workshop, I mentioned delicious.com. Here's an excellent video that explains social bookmarking in plain english. I think you'll find it enlightening.



During the workshop, a lot of attendees were asking how we could keep in touch using Web 2.0 technologies rather than exchanging email addresses. Things got really cool when one of the instructors set up a social network for us on ning.com. You can see our social network here - http://sss2008.ning.com/. This gave me ideas right away for uses within the Education Division. For example, Tom Vitale and Jennifer Viaene were involved in teaching the Transition to Management program. They also used WebEx for 30-60-90 day follow up sessions. I talked to one of the participants from that program and asked him "What now? How do you keep in touch now that the program is over?" He said email and phone are his only options. I believe a site like ning.com would be tremendously useful for a group like his. It allows each person to have their own blog-like page, it has a discussion forum, etc. It's a great way to maintain the communities of practice that we start when we bring people into our classes.

As I was posting short updates on Twitter during the conference, I posted the following at one point: "I'm not sure how we could use this in education, but Evernote is VERY COOL. I need a cell phone with a camera now." The instructor did a demonstration showing us how doing a search in Evernote not only searches through the text in any documents you've saved, but also uses text recognition to find the text in any photos or screen shots you've saved. Check it out. It really is an amazing service and one that I will begin using soon for some personal things.

At one point, the instructors demonstrated the Web Clips widget in the Google Desktop application (blocked by AmFam for some reason) that allows RSS feeds to be delivered right to your PC's desktop. I would love figure out how we can use RSS feeds to deliver small chunks of content right to a user's desktop.

I posted a question in Twitter: "How do we track Learning 2.0 in the LMS??? Is it even important to do so? Is credit necessary for reading 1-2 paragraphs of content?" We talked about this in the workshop. In our AmFam corporate culture, a lot of value has been placed on tracking the completion of a class in your learning plan. Learning just for the sake of learning, which is my philosophy, doesn't seem to be valued as much, so there may be some concern about getting "credit" for learning something.

Another cool site we talked about was Jott.com. I've been testing this site for posting to this blog and to my Twitter, and it has the potential to be very useful. Unfortunately, they are now moving out of beta and will begin charging soon for anything more than the basic services. What is Jott, you ask? Well, check out this Twitter post for one example. I was sitting in my director's office demonstrating some of the things I learned in this workshop. I called Jott from my cell phone, left a brief message, and directed it to post to my Twitter stream. As you can see, my message was transcribed and posted with a link to the actual audio of my phone call. The basic Jott service only allows a 15 second message, so this functionality is mostly useful for Twitter posting when you are away from a PC or web enabled cell phone.

Some other sites I'd like to look into when I have some time (and a short description of each from their website):

udutu - easy-to-use online learning authoring software that allows you to build your course very quickly no matter where you are, and no matter who you need to involve.

moodle - Moodle is a course management system (CMS) - a free, Open Source software package designed using sound pedagogical principles, to help educators create effective online learning communities.

37signals - developer and provider of business and personal productivity web applications.

SocialText - developer of business social software and wikis for rapid team communications, knowledge sharing, flexible collaboration, and dynamic social networks.

LearnhHub - social learning network where people teach & learn online.

MIT OpenCourseWare - makes the course materials that are used in the teaching of almost all MIT’s undergraduate and graduate subjects available on the Web, free of charge, to any user anywhere in the world.

Next step - figuring out where to start with (a) getting this information out to others in the department and the division, and (b) implementing some of these tools into my development work.

Wednesday, August 13, 2008

So here I sit talking...

So here I sit talking into my cell phone, wondering if it's true. Can I really post to my blog from Jott? If you can see this, it worked. listen

Powered by Jott

Tuesday, August 12, 2008

Link Overload?

I saved 40 links to various websites yesterday and another 35 today. Simply an amazing amount of information being shared in this workshop. It will take me a while to process all of this.

It's EASY!

Blogging is so easy that I can even post to my blog via email. I just happen to be sending this one from my Blackberry. (I can also post to Twitter from my Blackberry.)

Sent from my BlackBerry

Monday, August 11, 2008

LOTS of Information

All I can say after day 1 of the workshop is WOW! There was a LOT of information shared today, and a lot of good ideas flowing through the room. The presenters are VERY knowledgeable and experienced with Web 2.0 technologies, and it felt like they shared everything they know.

The day started with an introduction to feed readers such as the Google Reader and the concept of RSS feeds. I've been using Google Reader to read blogs for a couple of years now, so I was already pretty familiar with the information presented.

We also talked about "web desktop" apps, which are basically applications that allow you to have a desktop environment embedded in a browser. This was a new concept for me, and we looked at Pageflakes, Netvibes and iGoogle. I like the idea, but I'll need to do some more research and experimentation with those tools to get a better idea of how we might apply them in to corporate education.

One tool I found to be very interesting was delicious.com. This is what is called social bookmarking, which means you can save all your bookmarks online, share them with other people, and see what other people are bookmarking. Delicious keeps all your bookmarks in one place so you will never lose track of your bookmarks again. Since they store your bookmarks online, you can get to them from any computer, whether you're at home, at work or on the road. Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them.

We practiced using delicious.com throughout the day, saving bookmarks that were shared in the workshop and tagging them SSS08 (an abbreviation for Summer Seminar Series 2008). Check out our ongoing list here: http://delicious.com/tag/sss08.

I can see a some applications for this. For example, following a class on a specific leadership topic, we could assign a unique tag such as AFLead08 an ask the participants to use delicious.com to save and tag any bookmarks they find on that topic with the AFLead08 tag. A developer could use those tagged sites for future revisions of the course, or an instructor could use them in a future class on the same topic.

We also talked quite a bit about blogging, which you are viewing an example of right now. There are endless possibilities for blogging in our environment, such as what I'm doing by sharing what I've learned in a workshop for others to read. A blog
can also be used to share interesting and applicable YouTube videos, such as this one that we watched today:



The blog application of choice today was Blogger, and several people worked together and found out how simple it is to create and maintain a blog on the web.

While those people were creating blogs, another group was creating wikis using another free site - pbwiki.com. I spent my time working with a group that was exploring web desktop applications since I was already familiar with blogs and wikis.

Regarding blogs and wikis, we had a lengthy discussion about control:
  • What if people say bad things?
  • what if people say wrong things?
  • What if people say secret things?
On the flip side, we talked about:
  • What if they don't?
  • What if they collaborate and share?
  • What if they find new business?
  • What if they share best practices?
The presenters felt that control is really a training issue. When teaching people to use these technologies, we would have to teach them what's right and wrong just like we do about issues of race, gender, sexual orientation, etc. I thought the discussion made a lot of sense.

To summarize, there are countless tools out there, and as an organization we have a lot to learn. We talked a little about other social media applications such as LinkedIn and Facebook, both of which I've been getting familiar with recently. There are MANY, MANY more. Click the following image for a visual representations of some things we talked about today:



Tomorrow, I'm looking forward to talking about twitter and lots of other applications that could be useful. Stay tuned...

Funny!

A funny cartoon that seems relevant today...



Sunday, August 10, 2008

eLearning Guild Summer Seminar Series

I'm in Chicago through Tuesday for the eLearning Guild's Summer Seminar Series. More specifically, I'm attending the Collaborative Learning workshop. As described on the Guild's website:
Join Mark Oehlert and Brent Schlenker for a comprehensive look at Web2.0 technologies impacting the learning landscape of YOUR organization. And it WILL impact your organization. This not a question of “IF” but of “WHEN.” The influx of technologies like blogs, wikis, and RSS into the enterprise is a trickle that will grow into a flood in the coming year. Other “2.0” pieces like social bookmarking, tagging and enterprise-level Mashups are changing the way learning organizations think about their learning solutions, development processes, delivery methods, and adding value to their customers. The real hard part is that most of the challenges here are cultural and not technological.
Considering the topic, it seems like a good idea for me to blog about what I'm learning, possibly during the day since we were encouraged to bring our laptops, but certainly at the end of each day back at the hotel.

I'll also be trying to use Twitter to post short "microblog" updates throughout each day, either from my laptop or from my Blackberry. You can either follow me on Twitter, or you can see the most recent 15 tweets on the right side of this page.

Feel free to post your comments by clicking the "comments" link below.

Disclaimer

Any opinions expressed here are my personal opinions. I am a blogger who works for American Family Insurance (AmFam), not an AmFam blogger. This is my blog, and not AmFam’s. Content published here is not read or approved in advance by AmFam and does not necessarily reflect the views and opinions of AmFam.